At the recent edition of Fiera Sicurezza, we had a surprise. Not far from our exhibition stand, a Chinese exhibitor producing CCTV security devices displayed a trademark with a logo practically identical to ours. The only difference was a “y” in place of the “i”.
Are they copying our name and logo? Wow! That means we are good at what we do! If someone is trying to copy us, it means that we work well and have become a model for others who would like to be like us.
This incident reveals two important things. First of all, our brand has
grown and is now internationally recognised. And secondly, comparing ourselves with our competitors, we are compelled to strive towards ongoing improvement with innovative and more effective products so that we can always continue to be a little further ahead of everyone else.
